Privacy Policy

1. Introduction

Welcome to InstantFeed ("Company," "we," "us," "our"). We are committed to protecting your privacy and ensuring you have a positive experience on our platform. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our applications (MYFEED and MYSHOP) and related services (collectively, the "Services").

We Do Not Sell, Share, or Leak Your Data. We do not sell, rent, lease, or otherwise distribute your personal information to third parties for their marketing, promotional, or commercial purposes. Your data is yours, and we respect your privacy.

2. Information We Collect

2.1 Information You Provide Directly

Authentication Information:

• Email address
• Phone number collected for identity verification and one-time passcode delivery via SMS
• Account credentials (password, etc.)
• Authentication tokens and session data

Profile & Account Information (varies by app):

For MYFEED Users (Customers/Browsers):

• Full name
• Delivery addresses
• Saved payment methods (processed by third-party payment processors)
• Order history and preferences
• Wishlist and favorites

For MYSHOP Users (Store Owners/Merchants):

• Store name and business information
• Business address and contact numbers
• Store schedule and operating hours
• Product/menu information and inventory
• Payment settings and bank account information
• Store profile pictures and branding materials

2.2 Information Collected Automatically

Device and Usage Information:

• Device type and operating system
• App version
• Device identifiers (for push notifications)
• IP address and approximate location
• App usage analytics (features accessed, time spent)
• Crash reports and error logs

3. How We Use Your Information

3.1 Service Delivery

• Creating and maintaining your account
• Processing orders and transactions
• Delivering products/services
• Responding to customer inquiries

3.2 Communication (With Your Consent)

• Email Notifications: Order confirmations, status updates, promotional content (you can opt-out anytime)
• SMS Notifications: Identity verification OTPs, critical alerts, and order updates (you can opt-out anytime)
• Push Notifications: Real-time updates, new offers, order status changes (you can opt-out anytime)

4. Data Sharing & Third-Party Disclosure

4.1 We Do NOT Share Your Data With:

• Marketing agencies or third-party advertisers
• Data brokers or data aggregators
• Social media platforms for advertising
• Any third parties for their commercial purposes

SMS / Text Messaging Data: Mobile information will not be shared with third parties/affiliates for marketing/promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

4.2 Limited Necessary Sharing

Your information may only be shared with trusted third parties in these limited circumstances:

• Payment Processors: Third-party payment gateways to process transactions
• Notification Services: OneSignal for push notification delivery
• Service Providers: Backend infrastructure, database, and cloud storage providers
• Legal Requirements: Law enforcement or government agencies (only with valid legal process)

5. Notification Preferences & Opt-In/Opt-Out

5.1 Your Control

Email Notifications:

• You can unsubscribe from non-critical emails by clicking the unsubscribe link
• Update preferences in your account settings anytime

SMS Notifications:

• You can opt-out by replying "STOP" to any SMS message
• Update preferences in your account settings

Push Notifications:

• Disable push notifications in your device settings
• Manage notification preferences within app settings

6. Data Security

6.1 Security Measures

• Encrypted data transmission (HTTPS/TLS)
• Secure authentication tokens
• Regular security audits and assessments
• Restricted access to personal data (need-to-know basis)
• Secure deletion of data when no longer needed

6.2 Data Retention

• Account Data: Retained while your account is active; deleted upon account deletion (with 30-day grace period)
• Transaction Data: Retained for compliance and audit purposes (typically 7 years)
• Communication Logs: Retained for 12 months or as required by law
• Device/Usage Analytics: Retained for 90 days, then anonymized

7. Your Privacy Rights

Depending on your location, you may have the following rights:

• Right to Access: Request a copy of the personal data we hold about you
• Right to Correction: Request that we correct inaccurate or incomplete information
• Right to Deletion: Request deletion of your account and associated data
• Right to Portability: Request your data in a structured, portable format
• Right to Object: Object to certain uses of your data
• Right to Withdraw Consent: Withdraw consent for data processing at any time

To exercise any of these rights, please contact us at info@instfeed.com. We will respond within 30 days.

8. Children's Privacy

Our Services are not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. For MYSHOP (merchant platform), users must be at least 18 years of age to operate a business account.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by:

• Posting the updated policy with a new "Last Updated" date
• Sending you an email notification (for material changes)
• Requiring your acceptance before continued use of Services

10. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

InstantFeed Privacy Team
Email: info@instfeed.com
Support: info@instfeed.com
Response Time: We respond to privacy inquiries within 30 days

11. Regional Notices

11.1 California Residents (CCPA)

California residents may have additional rights under the California Consumer Privacy Act. For more information, contact our privacy team.

11.2 European Residents (GDPR)

If you are located in the European Union, you have additional rights under the General Data Protection Regulation.